NITI group was awarded the honour of Super brand 2014
December 5th 2013, Dubai, UAE: NITI group has been recognized as one of the strongest brand in the region and accordingly has been awarded the status of Superbrand East Africa 2014 . This achievement is in recognition of the company’s efforts in delivering quality, reliability , and value to customers following a rigorous selection process within the UAE and East African region.
We are delighted that all the efforts that we have put into positioning our brands customer choice. To receive the Superbrands award is a powerful endorsement and evidence of our brands exceptional status.
The entire selection process is independently administered by The Centre for Brand Analysis from the selected database of brands identified from various sector from both the public and private industries The brands are scored on a rating of between 1 and 10 and upon elimination of up to 65 percent of the brands; an average of 3000 consumers across the region are asked to vote on the shortlisted brands.
This powerful endorsement provides evidence to NITI group, existing and potential consumers, employees, stakeholders and investors of the exceptional standing that NITI Group has achieved in the region over the years.
“NITI group would like to thank all the employees, customers and partners for the hard work and patience put into building the brand over the years. It is through all efforts that the brand has gained such recognition and status within the region. We have been able to gain the reputation through our vast pan-African and UAE network of customers servicing through building trust , reliability and our untarnished reputation of delivery to Africa’s most valued brands,” said Group Chairman and Founder, Mr. Manoj Shroff.
Superbrands is the world’s largest independent arbiter of ‘brands’ and it is tasked with identifying and paying tribute to exceptional brands by recognising, rewarding, and reinforcing leading brands the world over. The selection is done through a multi-layered process independently administered by the London based Center for Brand Analysis.
For further information, please contact:
Niti Corporate Headquarter
Corporate Communication department
NITI group of companies
PO Box: 117308
Bur Dubai, Dubai, UAE
Mail : nitigroup@nitimea.com
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