Vendor Strategy
Adding Value to Distribution
NITI Distribution is a focused distributor for IT hardware, Electronics Products, Retail and Security solutions. Our security solutions portfolio includes solutions like intrusion detection and prevention systems, encryption, virus protection, e-mail and content security and in Retail solution we offer complete suite of the Point of Sales terminal.
In each country NITI Distribution offers to vendors’ access to a broad base partner network. NITI’s partner network includes enterprises like Multinational to national System Integrators, Value Added Resellers , Power Retailers and local resellers. All partners are strong in one areas to another in their domain with excellent end consumer base.
As Distributor we add value to both our Vendors and Resellers by translating and making the sales cycle closing a simple phenomenon with our passion towards our work and with our product knowledge and support required to accomplish the sales objective. Thus, NITI distribution act as the value enabler and render the services. Vendors can reinforce their market entry whether it’s a new company or existing wanted to expand their position by incorporating NITI’s sales support and technical trainings for resellers and customers in the countries presence.
With our wide reseller network, vendors while planning marketing activities, NITI provide their experience in designing the marketing strategy and partner in execution of such activities. Besides road shows, seminars and trade shows, NITI Distribution also organizes industry focused meet and partner networking and enabling meet, that are highly regarded in the industry. At these events, vendors have the opportunity to participate with their own booths and platform to present and address with presentations to an audience of NITI reseller network.
In addition to the direct support activities for vendors, the value added concept includes indirect components to improve sales activities. Based on its technical and marketing know-how, NITI Distribution has the ability to further develop existing partners. With technical trainings, specific partner oriented marketing support, project consulting and active sales support; NITI Distribution enhances the effectiveness of the channel partners. With each partner growth , vendor add up new source of revenue.
New Vendors
NITI Distribution is recognized for bringing affordable and scalable technology and delivering to market by wide distribution network with their through experience of country technology adoption and industry growth. In order to provide our partners and their customers with leading solutions not only today, but tomorrow, we continuously look for latest and affordable products and solutions in technology , electronics and Security domain.
For New vendor, depending on its distribution strategy and specific needs, a vendor can freely choose the geographic focus of a distribution partnership. Accordingly a distribution partnership can be signed for just one country or a complete region.
Aside from offering technologically leading products or solutions, vendors should offer an excellent marketing program, on-site pre-sales and post-sales support for bigger projects to guarantee a successful and mutually beneficial partnership.
Established, moderately unfamiliar vendors
Establish and innovative vendors, who have already made an entry or gain access into countries where NITI distribution is also represented, can benefit from NITI’s Distributor network and leverage their success through distribution.
Introduction of the completely unknown brand is not the prima task of NITI distribution, but , vendor can explore the market potential and opportunities to gain the market share with entering into the exclusivity on introduction and distribution. The requirement to create the growth also requires a highly motivated and informed professionalism toward a sustainable market potential.
