Why Niti

Why Us?

Partners First Choice for Buying and Selling

Niti Distribution Ltd, a multinational IT distribution flagship company of Niti group operating in Africa and the Middle East Continent.  We specialize in multi-brand distribution of IT equipment and solutions to the reseller by timely fulfilling their demand and ensuring that the latest products are available for the market.

Success Story

From a small reseller selling assembled PC, riding to become a major player in the technology distribution. The continuous growth coupled with commitment to service de- excellence has positioned Niti Distribution as the emerging leader in the Middle East and Africa and the resellers’ first choice for sourcing the IT products and solution from single platform. NDL is dedicated to the reseller and retail channel and consistently enhancing the logistic  services to be able  to fulfill the burgeoning  and vivid requirements of the market and fulfill the fast turnaround of the product by timely meeting of the demands.

Infrastructure

Headquartered in Dubai , with its main logistics hub in Jebel Ali Free Zone, Nigeria and Kenya , provides in-country product availability and services ,in country presence , in order to guarantee prompt and reliable logistics  and product availability, responsive supply chain service and localized in-country services to customers in the region. NDL Supply Chain Management benefits customers by increasing stock turns, lowering inventory holding which means better cash flow and lower risk of price erosion in stock. NDL focused on creating superior infrastructure to all our customers, with the pool of an experienced team of professionals. The diversity of our workforce enables us to understand local market requirements and deploy appropriate corporate resources to maximize customer value accordingly.

Our Strength

In-country product availability and services Broad Partner Base Guarantee prompt and reliable responsive supply chain service Localized in-country services to customers in the region. Technical sound sales team which helps our partners to decide the right set of product requirement.

Our Reseller Networks and alliances

NITI Reseller network and Partner program is comprised of the Systems integrator, Value added Reseller, Power retailers and Local Reseller active in supply of technology products and solutions and services. NITI prides itself on the relationships built within these communities. These partnership and alliances allow them to provide or recommend complete solutions under one umbrella to their customers. Our reseller Partners address customer business challenges by simplifying the buying process – taking the pain away from customization or edifice around certain solutions. Our extensive range of product offerings, in country product support, recognizable brand, and a focus on expanding the market collaboratively with vendors makes NITI the distribution partner of choice. Partnering with NITI offers new and unique opportunities to extend your products and solutions and size your business.